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Influencer Marketing
10,000+ vetted creators across nano, micro, macro and mega tiers — on Instagram, YouTube, LinkedIn and Moj. Every activation tracked from awareness to conversion.
Creator-Led Marketing Agency · India
Creator-Led Growth
Systems for D2C Brands
Most agencies sell you reach. We build you revenue.
BrandHype partners with D2C brands and startups to build marketing systems that move numbers that matter — CAC, ROAS, and customer acquisition. Not just impressions.
800M+ Reach Generated10,000+ Creator Network100+ Campaigns50+ Brands
Brands We've Worked With
Growth That Shows Up
in Your Dashboard
Not just your impressions report.
0M+
Reach Generated Across Campaigns
0.0K+
Creators Across Every Niche & Platform
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Campaigns Delivered
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Brands Grown
A team of 15+ strategists, creators and marketers — working on one thing: making your brand grow faster than your competitors.
What is BrandHype Solutions?
BrandHype Solutions is a creator-led marketing agency for D2C brands and startups in India. We plan and run creator marketing, influencer campaigns, UGC, meme marketing, partnership ads and content strategy — built around revenue outcomes like customer acquisition cost and return on ad spend, not vanity metrics. Founded by Anurag Kumar, BrandHype works with a network of 10,000+ creators across 100+ niches and has delivered campaigns for brands including Lenskart and Unstop.
Our ServicesWhat We Build
What We Build
For You
Seven capabilities. One growth system. Built around your revenue goals.
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Content Strategy
Platform-specific content ecosystems — calendars, creative direction, copy and visual strategy — designed to compound over time and drive bottom-of-funnel action.
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Meme Marketing & Branding
We helped Lenskart reach 50M+ people and made Unstop a campus staple — not with expensive ads, but by making brands part of the cultural conversation.
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Performance Marketing
Meta Ads, Google Ads, retargeting, and conversion funnels built for ROAS, not just reach. Every campaign is tracked, tested and optimised continuously.
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PR & Brand Communications
We place D2C founders and brands in publications, podcasts and digital media that your customers and investors actually read. Build authority. Own your narrative.
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Event Coverage & Reel Production
From product launches to brand activations — we turn moments into content assets. Fast turnaround, feed-ready production, and creatives that perform.
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Commercial Content & Ad Films
Skip buttons exist because most ads aren't worth watching. We produce brand films and digital-first ad content built to stop the scroll — and move product.
No templates. No shortcuts. Every campaign is custom-built.
Case Studies
Work We Stand Behind
Real briefs. Real execution. Real numbers.
CREATOR & MEME MARKETING · 3 YEARS
Supporting Lenskart's Campaign Growth Through Creator & Meme Marketing
Over three years, BrandHype supported Lenskart's social media growth through sustained meme marketing and influencer campaign execution — helping them build genuine cultural relevance beyond product advertising.
50M+ Reach & Engagement Generated3-Year Campaign PartnershipMeme Strategy + Creator Activations Combined
Read Case Study →MEME MARKETING · INFLUENCER CAMPAIGNS · 1.5 YEARS
Making Unstop the Default Platform for India's Student Community
Reaching college students is one of the hardest marketing briefs in India. BrandHype cracked it through a meme-first content strategy and targeted student influencer activations — making Unstop organically present in every campus conversation.
5M+ Reach Generated1.5-Year Campaign PartnershipMeme + Micro-Influencer Strategy
Read Case Study →Why BrandHype
Why Founders Choose BrandHype
Five non-negotiables that set us apart from every other agency in India.
01
We've Operated at Scale
Three years with Lenskart. Eighteen months with Unstop. 100+ campaigns delivered. We bring tested experience — not enthusiasm — to every brief.
02
Full-Funnel, One Partner
Influencer marketing, content, performance, PR, branding and production. You don't need four agencies with four invoices. One system. One team. One accountability.
03
A Creator Network Built Over Years
10,000+ creators across every niche and platform. Not a database — a network. These are relationships built over time, which is why our creator campaigns execute faster and perform better.
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We Think in Revenue
Every strategy we propose is mapped to a business outcome. Reach is a byproduct. CAC reduction, ROAS improvement and customer acquisition are the actual goals.
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Registered. Compliant. Accountable.
MSME registered. GST compliant. You're working with a legitimate business partner — not a freelancer with a laptop.
Our Process
The BrandHype Growth System
A four-stage framework built for brands that want more than reach.
Every campaign we run — regardless of budget, category or platform — follows the same tested framework.
01
CULTURE
We study your audience before we touch your brief. What they watch, share, laugh at, trust and buy. Culture-first strategy is why our campaigns feel native — not intrusive.
02
CREATORS
We match your brand with the right creators — not the most followed ones. Audience alignment, content quality and past performance data determine every selection.
03
CONTENT
Strategy without execution is nothing. Our creative team produces, directs and delivers content built for platform algorithms and human attention — simultaneously.
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CONVERSION
Awareness is the start, not the finish. We close the loop between content performance and business outcomes — tracking CAC, ROAS, and customer acquisition at every stage.
Founder Story
Why BrandHype Exists
India's D2C market exploded — and a generation of founders built remarkable products. But the marketing infrastructure didn't keep up.
Most agencies were built for legacy brands with legacy budgets. Performance agencies chased ROAS without building brand equity. Influencer platforms booked creators without building strategy. Everyone sold reach. Nobody sold growth.
Anurag Kumar founded BrandHype after seeing this gap up close — having worked on campaigns for some of India's most recognised consumer brands, and watching firsthand how the right creative strategy could move a brand from unknown to unavoidable.
BrandHype was built with one belief: D2C founders deserve a growth partner that thinks like they do. Fast-moving, revenue-obsessed, and allergic to vanity metrics.
“We don't just market. We scale.”
— Anurag Kumar, Founder, BrandHype Solution
Testimonials
What Founders Say
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Testimonials Coming Soon
Currently gathering feedback from partner brands and founders. Real results, real words — no placeholder quotes.
Check back soon
FAQ
Questions Founders Usually Ask
What is BrandHype Solutions?
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BrandHype Solutions is a creator-led marketing agency based in India that helps D2C brands and startups grow through creator marketing, influencer campaigns, UGC, meme marketing, partnership ads and content strategy — measured against revenue metrics like CAC and ROAS.
What kind of brands does BrandHype work with?
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We work exclusively with D2C brands and startups — across beauty, fashion, food, fintech, edtech and lifestyle. If you're building a consumer brand and need a marketing partner that operates at your pace, we're the right fit.
How is BrandHype different from other influencer marketing agencies in India?
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Most agencies sell access to creators. We sell outcomes. Every campaign is built around specific revenue goals — CAC, ROAS, customer acquisition — not follower counts or impression reports.
What platforms do you run campaigns on?
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Instagram, YouTube, LinkedIn, Moj and Threads — wherever your audience actually spends time. We recommend platform mix based on your category and target customer.
Let's TalkLet's Build Something
Let's Build Something
That Lasts
Not a campaign. A growth system.
If you're a D2C founder tired of agencies that promise reach and deliver spreadsheets — let's talk. We'll show you exactly how we'd approach your brand before you spend a rupee.
We respond within 24 hours. No automated replies. No sales teams.
Get In Touch
Ready to Scale Your Brand?
Book a free strategy call or drop us a line.
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Email Us
founder@thebrandhype.com
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+91 7857905819
24-hour response. Always.
No automated replies. No sales teams. You'll hear from Anurag directly.