India's D2C market exploded — and a generation of founders built remarkable products. But the marketing infrastructure didn't keep up.

Most agencies were built for legacy brands with legacy budgets. Performance agencies chased ROAS without building brand equity. Influencer platforms booked creators without building strategy. Everyone sold reach. Nobody sold growth.

Anurag Kumar founded BrandHype after seeing this gap up close — having worked on campaigns for some of India's most recognised consumer brands, and watching firsthand how the right creative strategy could move a brand from unknown to unavoidable.

BrandHype was built with one belief: D2C founders deserve a growth partner that thinks like they do. Fast-moving, revenue-obsessed, and allergic to vanity metrics.

We don't measure success in impressions. We measure it in the moment a founder sees their CAC drop, their ROAS improve, and their brand show up in places they never expected.

That's what we build.