How influencer pricing works in India
Creator pricing is driven by follower tier, engagement rate, niche, content format (a reel costs more than a story) and usage rights (whether you can reuse the content in ads). Rate cards are starting points — packages, bundles and longer engagements change the maths significantly.
Nano vs micro vs macro creators
- Nano (1K–10K followers): highest trust in tight communities; ideal for seeding and UGC-style content at low cost.
- Micro (10K–100K): the D2C workhorse — strong engagement, credible voices, scalable across many creators.
- Macro (100K–1M+): meaningful reach for launches and brand moments; engagement rates usually drop as scale rises.
- Celebrity: mass awareness plays; justified only when the maths supports it.
What actually drives campaign cost
- Number of creators and posts per creator
- Content production — who shoots, edits and approves
- Usage rights for paid amplification (partnership ads)
- Exclusivity and category conflicts
- Agency management, reporting and strategy
How to budget for ROI, not reach
Start from the outcome. If the goal is customer acquisition, model cost per creator post against your target CAC and test with micro creators before scaling. If the goal is awareness, compare cost per engaged view against paid benchmarks. Brands that budget against a metric outperform brands that budget against a vibe.
How BrandHype structures influencer campaigns
We build blended-tier campaigns — mostly nano and micro creators for efficient engagement, macro voices where a moment justifies it — with content rights negotiated upfront so the best-performing posts become your paid creative. Every campaign closes with reporting tied to business metrics.